How to Determine if Your Copywriter is Worth It
If you want to use the internet to generate an income, you'll need a web site. If you want that web site to help you bring in funds, it has to be extremely well written. Unless you are a seasoned Direct Response Copywriter yourself, you will want to engage the services of a Direct Response Copywriter to create the text for your website. A good Direct Response Copywriter can help you generate far more money than you could ever hope to see if you attempted to compose the text yourself. Evidently, not all copywriters are born equal. Some copywriters are very gifted. Some dream of having talent but are simply trying to make a few bucks because they've heard that online direct response copywriting is a breeze. Here is how you can tell the good from the bad.
Does the writer have his or her own website? Any Direct Response Copywriter who wants to create web copy must have a website that features their biography, a resume, several samples and anything else they want to share. If the Direct Response Copywriter doesn't have his or her own website, how can they help you build yours? Look at the copy on the Direct Response Copywriter's web site. If it is loaded with errors this is a terrible sign.
How well do you respond to the copy on the Direct Response Copywriter's website? This goes beyond the simple finding of grammatical and syntax mistakes. Does the website copy induce an emotional response as you go over it? Are recommended you read you feeling warmly toward the writer? Does it make you want to go on reading and find out more about the writer? Does the copy make you feel like you want to employ that person immediately? Does it make you want to run away? Does website copy make you mad? All of these are crucial responses and you need to pay attention to them.
Look into the writer's's background a little. Seek reviews on impartial sites and forums. It is probable that the only reviews on the Direct Response Copywriter's website are going to be positive ones. You want to do a search for the writer's name to determine if there are any testimonials or reviews on websites that aren't run by or able to be manipulated by the writer him or herself. Closely examine these postings. It is smart to ask the writer for references too. See to it that you follow up and actually contact those references and obtain an honest opinion from them.
It is essential to actually browse through any samples given to you by the writer. Ask for additional samples than are available on the writer's web site. This is especially important if the Direct Response Copywriter is claiming to be an expert in a subject. When the writing feels like it was stolen from Wikipedia or is especially vague, you better find another Direct Response Copywriter.
There are many different ways to find out if a Direct Response Copywriter is worth your money or not. It is essential to do your homework and look beyond the writer for information pertaining to his/her reputation and character.